5 SECRETS FOR A GREAT TEAM LOGO
What is the one common thing that legendary sports team had in common? An eye-catching and memorable logo! Here how you can make your team logo bold, iconic and memorable.
- FONTS
Fonts play a huge role in your teams’ name. Your Teams’ Name should clear looking out from the court or field. Don’t make it difficult for your fans to try and decipher what your jersey says. Save your font plays, word plays and small lettering for spirit wear and stay steady and bold during gameplay!
- GRAPHICS
It is not always about printing your team name in highlights. Mascots speak when words can not. Design a well-planned mascot logo, it should be as clear and visible as the text. Can you tell that your wolf is actually a wolf when seeing it from across the room? Keep it simple and clear because too much fine detail in a piece of artwork may lose quality during a screen printing process. Use the classic “KISS” design principle when thinking about your artwork – “keep it simple, stupid!”
- COLOUR
Colours play a huge role in bringing life to your team’s name and logo, use bright and contrasting or complementary colours to showcase your artwork. Your great logo design should stand apart not just from the field but also in your jersey so going with similar shades of hue will make your logo disappear on the jersey, any combo that stands out from the jersey colour is usually a safe bet.
- CONTRAST
While dealing with colours contrast it is crucial to make it eye-catching yet pleasing for the spectators. Does the Colour contrast with the jersey but not each other? Do the colours seem to blend into one another, making it hard to read? This is where contrast comes into play.
- SIZE MATTERS
A bold mascot and good contrast is not the end of this list, a great logo always needs readable text. How your emblem literally “stacks up” is important, too. Having the logo and team name too small or too large will result in difficulty reading or seeing a particular piece of your design. Having a good overall balance of text and design is crucial to ensuring you have the BEST team logo ever!
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